Zero

The challenge:

Launching Zero Hair Removal Solutions in 2024 was no small feat! This innovative shift in the beauty industry saw our client transition from a franchise model to an exciting independent entity. After a successful decade in a German franchise, they wanted to break free and step confidently out of the shadows. Our challenge? To create a distinct brand identity that reassured loyal clients while capturing the attention of new customers with a wider range of sophisticated hair removal services in a competitive marketplace.

The solution:

At CMS Marketing, we rolled up our sleeves and collaborated closely with our client every step of the way. Our mission was clear: to bring the essence of Zero to life — "Zero Worries, Zero Stress, Zero Hassle." 

We kickstarted the journey with complete brand development, crafting unique product names and designing eye-catching packaging to position Zero as a true pioneer in beauty innovation. An engaging social media campaign and a user-friendly website ensured that Zero made a splash online, while our integrated SEO strategy maximised visibility and reach across digital platforms.

But we didn’t stop there. We transformed three studio spaces, creating modern, welcoming environments that reflect Zero’s funky, friendly, and fast vibe. Our strategic launch was supported by a robust integrated marketing strategy, including direct mail and social advertising, keeping customers informed and engaged throughout every phase.

The result:

By elevating the brand identity, enhancing service offerings, and executing a well-rounded marketing strategy, we successfully positioned Zero at the forefront of the hair removal solution revolution in Ireland.