Tourism Ireland

The challenge:

As the Covid 19 pandemic receded, Tourism Ireland wanted to create an event that would bring all of their staff together – reconnecting people – aligning all colleagues to the future brand strategy. Our task was to create an experience that would celebrate colleagues coming together, but also provide a platform for staff to immerse themselves and contribute to the brand strategy.

The solution:

Working with Tourism Ireland, we created “The Reconnect Conference.” In the first instance we wanted to create a central destination which would act as the conference hub and so we created a customised event website where delegates could manage their event inventory (book their Travel & Accommodation) and get access to a conference buddy which would allow them to oversee the agenda, network with other delegates and propose topics & questions for the speakers.

With a global delegate audience, the conference welcomed speakers such as Niall Gibbons (CEO Tourism Ireland), George Mitchell (a leading member of the Democratic Party and Senate Majority Leader), ran a Fam trip for three separate groups across various locations in Ireland and delivered a local Supplier Exhibition.