Paddy Power

The challenge:

The Paddy Power brand is outstanding in its category, and among all great Irish brands, for engage its audience through razor sharp topical witty work. The opportunity for us as collaborators with the brand team is to capture a moment – cultural or sporting or both – and say the thing that’s on everyone’s minds while being absolutely the first to say it.

The solution:

We work with PP keeping a weather eye on current events, mostly sporting occasionally cultural. Our role is to spot the right take on events, reflecting the brand tone of voice which is smart, and daring without being unnecessarily provocative, and always punching up – not down.

We don’t like bullies. We’re always on the side of fans. We’re looking to entertain the audience, by being on the ball and often daring. From celebrating Ireland’s ridiculous Gold Cup runs at Cheltenham, to commiserating on Mayo Senior Football team curse, to empathizing with a nation and sports fans in lock down even challenging global dictators, the executions have spanned giant couches, admobiles, social videos, press ads and funeral corteges.

Our work includes stunts, installations and activations as well as conventional advertising all which capture the essence of the PP brand and contribute to the brand’s fame by simply being smart.